Chinese Billionaire's Son Bought His Dog 8 IPhone 7s:

This isn't the first time Wang has doted on Coco in this fashion. In 2015, he attracted widespread outrage in China after posting photos of the dog wearing two Apple Watches with luxury bands worth upwards of $37,000... See more pictures after the cut.

He's part of China's fu'erdai or second-generation rich the sons and daughters of tycoons that are best known for flaunting their decadent lifestyles.

Nicknamed "the nation's husband" for his status as China's most eligible bachelor, Wang has come under fire from state media for his outrageous displays of wealth.

Last year, the official Xinhua news agency published a blistering commentary about Wang accusing him of having "stained the purity of the Chinese (people)" and warning others not to copy the "arrogant and coarse celebrity."

Wang previously bought Coco Apple Watches and bands worth $37,000.

That came after Wang created a furore by saying the only characteristic he looked for in potential girlfriends was the size of their breasts, causing Xinhua to accuse him of having "Berlusconi-style arrogance."

Criticism over "buxomgate" got so strong that Wang's father appeared on state television to address the controversy, blaming his son's behavior on "Western schooling."

   Source CNN